diff --git a/plume-models/src/blogs.rs b/plume-models/src/blogs.rs
index a81b88f9..a52dad57 100644
--- a/plume-models/src/blogs.rs
+++ b/plume-models/src/blogs.rs
@@ -32,7 +32,7 @@ use {Connection, Error, PlumeRocket, Result};
 
 pub type CustomGroup = CustomObject<ApSignature, Group>;
 
-#[derive(Clone, Debug, DieselNewType, Shrinkwrap)]
+#[derive(Clone, Debug, PartialEq, DieselNewType, Shrinkwrap)]
 pub struct Host(String);
 
 impl Host {
diff --git a/src/routes/blogs.rs b/src/routes/blogs.rs
index 60c57783..bdcb1c55 100644
--- a/src/routes/blogs.rs
+++ b/src/routes/blogs.rs
@@ -19,7 +19,11 @@ use plume_models::{
 use routes::{errors::ErrorPage, Page, RespondOrRedirect};
 use template_utils::{IntoContext, Ructe};
 
-fn detail_guts(blog: Blog, page: Option<Page>, rockets: PlumeRocket) -> Result<Ructe, ErrorPage> {
+fn detail_guts(
+    blog: Blog,
+    page: Option<Page>,
+    rockets: PlumeRocket,
+) -> Result<RespondOrRedirect, ErrorPage> {
     let page = page.unwrap_or_default();
     let conn = &*rockets.conn;
     let posts = Post::blog_page(conn, &blog, page.limits())?;
@@ -33,7 +37,8 @@ fn detail_guts(blog: Blog, page: Option<Page>, rockets: PlumeRocket) -> Result<R
         page.0,
         Page::total(articles_count as i32),
         posts
-    )))
+    ))
+    .into())
 }
 
 #[get("/<custom_domain>?<page>", rank = 2)]
@@ -41,15 +46,36 @@ pub fn custom_details(
     custom_domain: String,
     page: Option<Page>,
     rockets: PlumeRocket,
-) -> Result<Ructe, ErrorPage> {
+) -> Result<RespondOrRedirect, ErrorPage> {
     let blog = Blog::find_by_host(&rockets, Host::new(custom_domain))?;
     detail_guts(blog, page, rockets)
 }
 
 #[get("/~/<name>?<page>", rank = 2)]
-pub fn details(name: String, page: Option<Page>, rockets: PlumeRocket) -> Result<Ructe, ErrorPage> {
+pub fn details(
+    name: String,
+    page: Option<Page>,
+    rockets: PlumeRocket,
+) -> Result<RespondOrRedirect, ErrorPage> {
     let blog = Blog::find_by_fqn(&rockets, &name)?;
-    detail_guts(blog, page, rockets)
+
+    // check this first, and return early
+    // doing this prevents partially moving `blog` into the `match (tuple)`,
+    // which makes it impossible to reuse then.
+    if blog.custom_domain == None {
+        return detail_guts(blog, page, rockets);
+    }
+
+    match (blog.custom_domain, page) {
+        (Some(ref custom_domain), Some(ref page)) => {
+            Ok(Redirect::to(format!("https://{}/?{}", custom_domain, page)).into())
+        }
+        (Some(ref custom_domain), _) => {
+            Ok(Redirect::to(format!("https://{}/", custom_domain)).into())
+        }
+        // we need this match arm, or the match won't compile
+        (None, _) => panic!("This code path should have already been handled!"),
+    }
 }
 
 pub fn activity_detail_guts(
diff --git a/src/routes/mod.rs b/src/routes/mod.rs
index c29ab10f..b3438a7f 100644
--- a/src/routes/mod.rs
+++ b/src/routes/mod.rs
@@ -10,6 +10,7 @@ use rocket::{
     response::{Flash, NamedFile, Redirect},
     Outcome,
 };
+use std::fmt;
 use std::path::{Path, PathBuf};
 use template_utils::Ructe;
 
@@ -52,9 +53,15 @@ impl From<Flash<Redirect>> for RespondOrRedirect {
     }
 }
 
-#[derive(Shrinkwrap, Copy, Clone, UriDisplayQuery)]
+#[derive(Debug, Shrinkwrap, Copy, Clone, UriDisplayQuery)]
 pub struct Page(i32);
 
+impl fmt::Display for Page {
+    fn fmt(&self, f: &mut fmt::Formatter) -> fmt::Result {
+        write!(f, "{}", self.0)
+    }
+}
+
 impl<'v> FromFormValue<'v> for Page {
     type Error = &'v RawStr;
     fn from_form_value(form_value: &'v RawStr) -> Result<Page, &'v RawStr> {